Online Advertising

Cost Per Click

Pay per click | Click-through rate | AdSense | Googletestad | Click fraud

Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles.

With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising network or website) only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.

The CPC can be determined by different factors, depending on which advertising network or website the advertiser is advertising on.

Other common forms, of charging for advertising, include:

• CPM
• CPA
• CPT

See also

• Pay per click
• Click-through rate

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This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.